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Email marketing for historical societies and house museums: who’s doing it?

Email marketing for historical societies and house museums: who’s doing it?

Before I started evangelizing the benefits of email marketing for small history organizations, I thought I had better take a peek at current usage levels to make sure I wasn’t just preaching to the choir. In the apparent absence of any official data, I decided to undertake a very unscientific study of my own and found out some interesting possible trends worth sharing.

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How to welcome visitors to your website without wasting your breath

How to welcome visitors to your website without wasting your breath

When someone arrives at your website, you want them to feel like they’re in the right place, and to proceed to engage with your content, offerings, and attractions. The most prominent, first message on your site (called the hero message in web-designer speak) should go a long way towards doing this job.

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The case against RFPs for design (yes, even for non-profits)

The case against RFPs for design (yes, even for non-profits)

You need a new website (or name, logo and visual brand — we’ll say website for the purposes of this article. It may or may not be in your organization’s rules that you need to get competitive bids for any such work you hire a contractor to undertake. So, what is the first step you take to make this happen? Get a sub-committee together and write an RFP (Request for Proposals).

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